INSPIRING YOUR HUSTLE
We believe that entrepreneurs & leaders achieve the greatest success when what's truly important to them has been infused into every area of their business and lives — no excuses, no exceptions. We break the cycle of limited beliefs that create a cap on what's possible and we ensure that your business is rooted in you and only you.
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What your story really means.
The story of our lives is important to us. They teach and guide us, as well as support us through difficult times. When our stories are working for us, they can act as a bridge connecting us to our deepest values, to others, and to goals that provide purpose in our lives.
When unexamined, however, our stories can also work against us, keeping us separated, angry, limited, and locked into victim-thinking. Our behaviors start mirroring our thinking, which can result in avoiding difficult conversations or sidestepping tough decisions, as well as stoking arguments and conflict. It ultimately can become the reason why we simply can't or won't move forward.
In our work together, we'll examine your story so we can harness and integrate it into your life and business. You'll come face-to-face with what is reality, maybe for the first time, and find freedom. All it takes is a willingness to let go and step into something new and powerful.
This week, we’re covering the basics of branding — specifically, color palette and typography. While they may seem overwhelming to sort out, they can be remarkably straightforward if you have the right steps, so that’s what we’ll be diving into today.
DIYing your own brand from scratch can be incredibly frustrating. In Part One of this three-part series, I go over the very critical basics of what to do before you get started on branding or building out your platforms.
When I first started my business, I overdid it a bit: I started an obsessive, weeks-long audit of every significant player in my space. It may be seem obvious, of course, but I was completely missing the big picture.
When I first decided that it was time to start my own business, it felt both dangerous and dramatic. I was going against EVERYTHING I had been raised to do and ditching my very stable 9-to-5 in exchange for some things that had become increasingly important to me: freedom and challenge.
Sometimes you get a flat tire or you get called into an emergency and your business gets temporarily thrown onto the back-burner for an afternoon or a day. Other times, you get evacuated because of fast-moving fires that have a mind of their own and seem to be pointing directly at your home…that you just closed on two weeks ago.
I know from personal experience that “Niching Down” in your business can be a touchy, tricky subject. It can either feel like the best thing ever, or you’re cursing the Gods at whoever came up with this limiting idea. Because when it works, it’s great; and when it doesn’t, you start doubting everything.
I REALLY wanted to headline this, “The #1 Biggest Mistake When People Pitch Clients,” but that seemed way too steeped in the negative. So, let’s focus on the positive, shall we?
I recently met up with a colleague who was having some challenges with a client. They paid on time and were fantastic, but she was clear: “I don’t want to work with them anymore.”
I wanted to tell you about something I’ve come across so many times it’s almost difficult to count. I call it the “Business Card Trap,” and we’ve either all done it or seen it, and it can end up costing you not only money and time, but future clients.
2017: The highs were high, the transitions were massive, and the lows were tackled...