Client Spotlight: Talent Outpost

Helmed by Tiffany Feeney, Talent Outpost is a recruiting agency for the animation, visual effects, and games industries. After a successful business launch, Tiffany reached out to me to help upgrade her messaging, branding, and website to take her business to the next level.

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PortfolioScott Robson
The #1 Easiest Fix to Pitching Clients

I REALLY wanted to headline this, “The #1 Biggest Mistake When People Pitch Clients,” but that seemed way too steeped in the negative. So, let’s focus on the positive, shall we?

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Scott Robson
How to DIY Your Own Brand, Part 2: #Choosing Your Color Palette & Typography

This week, we’re covering the basics of branding — specifically, color palette and typography. While they may seem overwhelming to sort out, they can be remarkably straightforward if you have the right steps, so that’s what we’ll be diving into today.

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Scott Robson
5 Tips for New Entrepreneurs

When I first decided that it was time to start my own business, it felt both dangerous and dramatic. I was going against EVERYTHING I had been raised to do and ditching my very stable 9-to-5 in exchange for some things that had become increasingly important to me: freedom and challenge.

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Scott Robson
How to DIY Your Own Brand, Part 1: #Niche & Connect

DIYing your own brand from scratch can be incredibly frustrating. In Part One of this three-part series, I go over the very critical basics of what to do before you get started on branding or building out your platforms.

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Scott Robson
When a Life Emergency Hits Your Business

Sometimes you get a flat tire or you get called into an emergency and your business gets temporarily thrown onto the back-burner for an afternoon or a day. Other times, you get evacuated because of fast-moving fires that have a mind of their own and seem to be pointing directly at your home…that you just closed on two weeks ago.

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Scott Robson
When Niching Down in Your Business Doesn’t Work

I know from personal experience that “Niching Down” in your business can be a touchy, tricky subject. It can either feel like the best thing ever, or you’re cursing the Gods at whoever came up with this limiting idea. Because when it works, it’s great; and when it doesn’t, you start doubting everything.

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Scott Robson
When to Stop Working with a Client

I recently met up with a colleague who was having some challenges with a client. They paid on time and were fantastic, but she was clear: “I don’t want to work with them anymore.”

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Scott Robson
The Hidden Costs of Your First Business Card

I wanted to tell you about something I’ve come across so many times it’s almost difficult to count. I call it the “Business Card Trap,” and we’ve either all done it or seen it, and it can end up costing you not only money and time, but future clients.

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Scott Robson
How to Inspire Your Clients to Say, "You're It."

When I first started my business, I overdid it a bit: I started an obsessive, weeks-long audit of every significant player in my space. It may be seem obvious, of course, but I was completely missing the big picture.

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What I Learned in My Business: 2017 Edition

2017: The highs were high, the transitions were massive, and the lows were tackled...

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Scott Robson
Kickstart Your 2018!

A seven-week, one-on-one program to get rid of the funk, ignite your hustle, and create serious momentum for 2018.

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Scott Robson
The 2018 Success Planner

Welcome to a new, completely holistic method to plan for your upcoming year. 

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Scott Robson
10 Ways to Increase Your Blog Traffic

How do you increase traffic to your blog, build your audience and produce more sales?  The good news is...

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Scott Robson
6 Easy Content Upgrade Ideas

 It can be difficult to choose a content upgrade that may work best for you. Here are six great examples of...

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What are Content Upgrades?

An effective way to build your audience is build Content Upgrades. Here’s why.

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How to Make Crazy Amazing Worksheet Forms

Learn how to make your Content Upgrade's worksheets editable in this step-by-step guide.

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How to Rock Being Laid Off

Being laid off can be one of the most traumatic things to happen in our lives. But what if...

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